21 February

Exagen launches TikTok channel

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In recent years TikTok has taken the central spot on the social media stage pushing Instagram aside. With users ranging across various age groups (not only Gen Z), but Millennials, Gen X, and Baby Boomers too. There is a budding… Read more

In recent years TikTok has taken the central spot on the social media stage pushing Instagram aside. With users ranging across various age groups (not only Gen Z), but Millennials, Gen X, and Baby Boomers too. There is a budding community of TikToker’s all enjoying forms of video content. The app has become so influential since 2019 that over recent years even Instagram, YouTube and Facebook are adopting the vertical video centralised medium that the platform adopts to showcase stories to audiences.

What type of content can one expect to see when scrolling through TikTok?

Despite what most might think, it’s not just a platform where endless dancing videos are shared and circulate. There’s actually a lot more content that can be discovered, relating to energy, solar farming, environmentalism and the latest insights about biodiversity. The app offers an immersive viewing experience, where the algorithm is inspired by your personal interests and likes, as opposed to adopting a chronological order. This means that content can be shared at any time of day and reach the right audience – one that is genuinely interested and engaged with the subject matter of the video.

“My experience of TikTok is likely to be completely different to yours; that’s by design. TikTok’s commitment to algorithmically curated content is one of the reasons it stands out from the rest.” – The Guardian

How can solar companies benefit from sharing content on TikTok?

TikTok is made to share stories and connect with an audience. As a company who strive to share information surrounding our environment, biodiversity and solar energy, it makes total sense to explore the parameters of video sharing on its platform. Through highlighting key topics, relating to our mission, we are able to concisely communicate these ideas to new audiences who have an interest in this area too. As mentioned above, every user’s feed is completely different and based on their individual likes. This means that we will undoubtedly be reaching the right audience – those interested in a cleaner, greener future with solar energy as the focus.

The role of digital marketing in the renewables industry

Our industry is evolving in hand with technology, which means the two are intrinsically connected. Forbes highlighted a particularly insightful point for all content creators and brand owners to take creative inspiration from: “Brands and creators need to understand that content does not have to be “perfect” to be successful. More important than creating perfect videos is the ability to be consistent so that the algorithm can generate momentum for the brand page.” By consistently showing up and shaping an image of yourself, within your niche or specialism – in our case, the renewable industry, we can share our story with more audiences and hopefully connect with those who are interested in learning about the knowledge we have to share. This is crucial as we live in the digital age, where technology is at the palm of our hands on a day to day and it is most people’s preferred form of connecting, with ease and instantaneousness.

As mentioned in the article by Power Engineering International, there’s a revolution taking place on TikTok. More audiences are engaging with environmental content on the platform, making it the ideal place to share industry news and information. “The world is going greener and social media is doing its bit to spread the word about all things sustainable. There’s a revolution happening on TikTok with users sharing environmentally friendly hacks and tips and educating others about sustainability, and the audience is huge.”

Join us on TikTok to follow the renewables revolution.